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      In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources. ... MORE

    • War on Drugs and the Comprehensive Drug Abuse Prevention and Control Act of 1970

      This 4 page paper gives an explanation of the Comprehensive Drug Abuse Prevention and Control Act of 1970. This paper includes the wars on drugs and includes a review of literature. Bibliography lists 4 sources. ... MORE

    • Apple Stores Big Success

      Due to the negative experiences they had had, Apple decided not to allow any store to carry their products until 2001 when the company opened the Apple Store. This paper provides an overview and SWOT analysis of Apple, Inc. and also discusses why their retail stores are so successful. There are thirteen sources used in this fifteen page paper. ... MORE

    • American Indian College

      Two American Indian scholars, David, Risling, Jr. and Dr. Jack Forbes wanted to establish D-Q University that was designed especially for Indian people to return to the reservation to develop communities. D-Q University lost its accreditation in 2005 and was working to reopen it. This essay discusses the situation. There are three sources used in this three page paper. ... MORE

    • Psychodynamic Theories in Workplace

      We know personality theories are used but psychodynamic theories have also been adopted in one way or another in organizations of all kinds. The paper reports the highlights of Jung's theories and demonstrates how they are used in organizations. Other topics include functional cultural identity and how a leader can foster communication. There are five sources used in this three page paper. ... MORE

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