ESSAY ON: Marketing at Two Companies

Number of Pages 4

This research paper: A 4 page paper exploring customer retention. Rich Cruises and a car rental company are seeking ways in which they can improve their marketing so as to improve their bottom lines in uncertain times. Both companies should be asking their customers what they truly want, and both should be building cross-marketing alliances with organizations outside their industries. Bibliography lists 4 sources.


File: CC6_KSmktgCruiseCars.rtf


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