ESSAY ON: The Public Relations and Advertising Mix

Number of Pages 5

This research paper: This 5 page report discusses the fact that both public relations and advertising are based on the idea that it is essential to get a particular message to a specific public or publics regarding an unique message. It is worth noting that in the past several decades there have been repeated surveys by university groups, private public relations operations or even the venerable Public Relations Society of America (PRSA) that have demonstrated the efficacy of a message that is transmitted through the processes related to public communication or information sharing that have demonstrated the value of editorial comment over paid advertising in virtually any situation in which an organization has information to share with the public. Bibliography lists 4 sources.


File: D0_BWprad.rtf


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