ESSAY ON: Avis

Number of Pages 7

This research paper: This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.


File: TS14_TEavis02.rtf


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