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Number of Pages 11
This research paper: This 11 page paper is written in two parts. The first part looks at why marketing plans are important, especially in a changing environment. The second part of the paper examines the idea of a marketing audit and how it can be implemented as well as potential issues that may need to be overcome. The bibliography cites 8 sources.
File: TS14_TEmktplanaudit.rtf
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