ESSAY ON: Marketing in the Banking Industry

Number of Pages 7

This research paper: This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.


File: TS14_TEbankmk.rtf


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