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Number of Pages 13
This research paper: A 13 page business plan for Beaches, a startup upscale restaurant in Chicago. Reflecting the diversity of the city, Beaches is an international restaurant representing a truly international cuisine. Beaches’ location is one of its key success factors, for as a high-end restaurant, those with the means of patronizing the restaurant need to have easy access to it. Early establishment and then preservation of Beaches’ image also will be critical to its long-term success. Image can command higher prices, but image means little without underlying superlative quality of product. The plan includes discussions of Beaches’ vision; competitive environment; market segmentation; operations; and financials. Bibliography lists 8 sources.
File: CC6_KSbusPlanRest.rtf
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