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Number of Pages 5
This research paper: This 5 page paper considers the case of a fuel company that has the opportunity to sponsor a national rally championship and become the soul fuel supplier to the competitors. This paper consider who and why this could be a good commercial strategy and how the company can take advantage of this with public relations and marketing exercises. The bibliography cites 4 sources.
File: TS14_TETAEcase.rtf
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