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Number of Pages 10
This research paper: This 10 page paper looks at the use of management decision making tools and applies them to a case study provided by the student. The first questions considers which tools would be best to use when forecasting future levels of innovation, after considering several options the paper uses regression analysis. The second part of the paper considers how to get the best value for a set advertising budget with the use of radio and television with given costs and response values. The last paper of the paper looks at a choice of locations which will have different returns according to conditions. The paper shows how to use a probability and weighted probability analysis to decide on which locations may be best. The bibliography cites 10 sources.
File: TS14_TEMDcase1.rtf
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