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Number of Pages 5
This research paper: This 5 page paper considers the marketing of the confectionary aspect of the Nestle business. The paper looks at global and local marketing strategies for the company, the target market, the 4 P's; product, price, place and promotion, and how Nestle integrate market branding and costs. The paper ends with recommendations to help the company maintain a competitive advantage. The bibliography cites 4 sources.
File: TS14_TEnestle.rtf
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