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Number of Pages 8
This research paper: This 5 page report discusses the concept presented 40 years ago, in Theodore Levitt’s Marketing Myopia when he wrote: “The seller takes his cues from buyers in such a way that the product becomes a consequence of the marketing effort, not vice versa.” The Swedish furniture chain IKEA has made it clear that it understands such “issues” and is used as an example of providing the product the consumer wants and needs. Bibliography lists 8 sources.
File: D0_BWbuyers.rtf
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