ESSAY ON: "Going Global:" China as an Expansion Site

Number of Pages 7

This research paper: A 7 page paper providing country information, market screening and rationale for exporting cosmetics to China. Chinese women are not known for being particularly interested in "makeup" as it refers to color items, eye enhancement and producing illusions, but they always have been greatly interested in skin care. As greater numbers of Chinese women gain access to increased discretionary income, many indulge in cosmetics when they do not indulge in anything else. Overall retail sales increased 12% November 2004 to November 2005; cosmetic sales increased 19.4% during the same period. Bibliography lists 8 sources.


File: CC6_KSintlBizChina.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 2000-2025 The Paper Store Enterprises, Inc. & Fast Papers On-line.
All rights reserved. Search for your essay here.

U.S. based premium essay, research and
term papers service since 2000.