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Number of Pages 8
This research paper: Daewoo entered the UK marketing in 1996 and by 1998 had managed to gain a 1% share of a very competitive market. This 8 page paper looks at how the company used an integrated marketing communication model in order to develop a unique position to sell cars in the UK automotive industry. The paper also consider he the same approach has been successful for other companies. The bibliography cites 6 sources.
File: TS14_TEdaewoo.rtf
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