ESSAY ON: “E-Buisness and E-Commerce Management” by Dave Chaffey

Number of Pages 49

This research paper: This 49 page paper is a summary of the book “E-Buisness and E-Commerce Management” by Dave Chaffey. The book is a good overview on all aspects of e-business; including management of the infrastructure, the e-environment, e-business strategy, supply chain management, e-procurement, internet marketing, customer relationship management change management, design implementation and maintenance. The paper takes each chapter and summarizes the contents of each chapter. The bibliography cites 1 source.


File: TS14_TEebuschaffey.rtf


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