ESSAY ON: Ronald Reagan Campaign Communications

Number of Pages 15

This research paper: A 15 page paper that begins with a brief introduction to Ronald Reagan. The writer then discusses the communication of each election campaign, demonstrating how messages were conveyed to the public. Reagan always spoke simply and clearly. He was a master at sending a simple message that had profound implications, like "Mr. Gorbachev, tear down this wall!" About the Panama Canal controversy, he said: "We built it, we paid for it, it's ours, and we are going to keep it." This essay emphasizes image building and how the communication during the campaigns built that image. Numerous examples are included. The election results data are also included. Bibliography lists 16 sources.


File: MM12_PGreagan.rtf


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