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Number of Pages 10
This research paper: This 10 page paper is a comprehensive look at how Starbucks in the UK can expand their business and still retain brand integrity. The first part of the paper considers the influences on business, including the political, economy, social and technological factors. The writer then suggests how the company may extend the market with reference to Ansoff's market, with new products and new target markets. Financially the paper consider the importance of branding and positioning, and applies this to Starbucks, looking at the way the company has been promoted, and how the practical observations fit in with the relevant marketing and strategy theory. The writer also includes an analysis of the companies strengths, weaknesses opportunities and threats in the UK. The bibliography cites 6 sources.
File: TS14_TEstarb3.rtf
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