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Number of Pages 14
This research paper: A 14 page paper. The catalyst for this paper is an article entitled The Architecture Of Simplicity written by Professor Danny Miller in 1993. Miller offers a theory that is contrary to what most other writers in terms of what causes a company to fail. Miller argued that successful companies cause their own failure because they focus on one narrow simple theme, activity, product or issue to the exclusion of other activities or products. In other words, the company moves into a mode of simplicity and this will eventually cause the company to fail. The writer overviews the article and presents comments from other writers both on Miller's theories and on other issues, such as the product life cycle. The writer responds to this question: Over time, does a successful dominant firm's narrow focus fail to recognize the end of a product life cycle or is the firm a victim of simplicity? and makes a final conclusion based on all the literature presented, which is that there is a causative relationship between simplicity and the product life cycle. Bibliography lists 10 sources.
File: MM12_PGmlsmpl.rtf
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