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Number of Pages 18
This research paper: An 18 page paper reviewing the recent history of FedEx and the absolute genius of CEO Fred Smith. One publication has named Smith CEO of the year for 2004, and with good reason. The first part of the paper is based on a student-supplied case study of FedEx’s focus on global supply chain management as facilitated by the Internet in the late 1990s, ending with structural reorganization of the company in January 2000 to reflect the FedEx brand on other services: LTL, freight and ground delivery as well as its express delivery services. The second half of the paper assesses FedEx’s current position in its industry and the effects that changes of 1999-2000 had by 2004, as well as outlining the company’s amazing initial use of its acquisition of Kinko’s. Includes 3 SWOT analyses addressing various periods in the company’s recent history (1999-2004); Porter’s five forces analysis; 1 table and 1 chart. Bibliography lists 7 sources.
File: CC6_KSebizFedEx.rtf
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