ESSAY ON: CARREFOUR AND THE CHINESE MARKET

Number of Pages 6

This research paper: This 6-page paper examines the French company Carrefour, and the successes and challenges this "hypermarket" has experienced in entering China. Also included is an analysis of the UK's Marks & Spencer, and if its brand of retailing would be successful in China. Bibliography lists 9 sources.


File: D0_MTcarref.rtf


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