ESSAY ON: Global Marketing Strategy; With Specific Attention on the Automotive Industry

Number of Pages 19

This research paper: This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to the car markets. The bibliography cites 25 sources.


File: TS14_TEGMSauto.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 2000-2025 The Paper Store Enterprises, Inc. & Fast Papers On-line.
All rights reserved. Search for your essay here.

U.S. based premium essay, research and
term papers service since 2000.