I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 9
This research paper: This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
File: TS14_TEtescoloyal.rtf
Send me this paper »
« Back to Topic Listings