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Number of Pages 10
This research paper: A 10 page paper discussing information from a 1996 case study of Viacom and analyzing Viacom's position within the framework of Porter's Five Forces. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. The paper contains analysis of the internal and external situation also, as well as a SWOT analysis and the final recommendation that CEO Redstone manage the company, rather than absolutely control it, and that if he has not already identified at least one likely candidate to take his place and begun to train him, that he do so right away. No one is totally invincible, even those who seem to be. No additional sources cited.
File: D0_Viacom8.doc
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