I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 14
This research paper: This 14 page paper discusses a number of issues beginning with the typical Starbucks customer and motivation for purchasing, using Maslow's Needs theory. The writer then identifies the personality theory and the trait theory that are most applicable to Starbucks' customers as well as brand personality. The section on perception discusses attributes of Starbucks as compared to Dunkin' Donuts. Shaping consumer thinking is discussed. The paper makes recommendations regarding advertising media. Numerous other topics are discussed, each is related to marketing. 1 Table included. Bibliography lists 12 sources.
File: MM12_PGntsbc9.rtf
Send me this paper »
« Back to Topic Listings