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Number of Pages 5
This research paper: This 5 page paper considers this short lived strategic alliance. The writers considers why the alliance was undertaken, and why this may be seen as a good text book example of an international strategic alliance that created value for both partners. It is also a good example of the impact of unanticipated macro factors, in this case causing the failure of the alliance. The bibliography cites 4 sources.
File: TS14_TEIBMkva.rtf
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