ESSAY ON: What is the Best Way to Create Value for International Brands In Local Markets?

Number of Pages 17

This research paper: This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.


File: TS14_TEintbrand.rtf


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