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Number of Pages 8
This research paper: This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with more masculine brands, such as BMW and Audi. The paper looks at the way the marketing differences and some of the underlying theories that may explain these differences. The bibliography cites 9 sources.
File: TS14_TEmarkcar.rtf
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