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Number of Pages 7
This research paper: A 7 page paper assessing the pertinence of manufacturers’ brands in today’s markets. The concept of manufacturers promoting their own products may well be obsolete. Though it can be argued that companies such as General Motors and Coca-Cola certainly market products rather than brands, there are many more examples of third-party organizations marketing their own brands produced by outside manufacturers. The bottom line appears to be that marketing communications practice is changing in response to changing consumer needs, a pattern that has been repeated throughout advertising history. The notion that “the traditional manufacturers brand is an outdated concept” superficially appears to be overstated, but may well be an accurate observation. Bibliography lists 13 sources.
File: CC6_KSadvMktgComm.rtf
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