ESSAY ON: Royal Mail Marketing Mix

Number of Pages 18

This research paper: This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and looks at product, price, placement and promotion, people, process and physical evidence. Each element is considered separately and in-depth. The bibliography cites 20 sources.


File: TS14_TEroyalmail.rtf


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