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Number of Pages 7
This research paper: This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
File: TS14_TEtargetm.rtf
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