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Number of Pages 17
This research paper: This 17 page paper presents a marketing plan for a new product; an emergency stop button that a passenger can use to stop a car engine in an emergency, which can be retrofitted to all cars. The marketing plan defines the target market, the marketing objectives and then uses the 4 P’s to develop a marketing strategy. The bibliography cites 7 sources.
File: TS14_TEstopbut.rtf
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