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Number of Pages 14
This research paper: This 14 page paper considers the statement that all marketing communications should be 1) clearly positioned, 2)directed to a particular target market, 3)created to achieve a specific objective and 4)undertaken to accomplish the objective within budget constraints. This is considered with reference to two pharmaceutical companies; Proctor and Gamble Pharmaceutical and Johnson and Johnson. The bibliography cites 11 sources.
File: TS14_Tecmctnm.rtf
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