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Number of Pages 9
This research paper: A 9 page evaluation of the markets that Oticon, a Danish hearing aid manufacturer, should pursue in its attempts to increase its share of the global market for hearing aids. Oticon is a name recognized by customers and hearing professionals in several areas of the world. Already possessing a global presence in several areas of the world, Oticon seeks to increase its share of those markets in which it operates. This paper examines Oticon’s position within Porter’s diamond framework to identify available alternatives and recommend appropriate action. The paper concludes with the recommendation that Oticon continue its attention to its Australian retailers, keep its prices higher than those of competitors and actively seek to take its products into Asia. Bibliography lists 20 sources.
File: CC6_KSmgmtOticonPorter.rtf
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