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Number of Pages 41
This research paper: This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
File: TS14_TEgucci1.rtf
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