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Number of Pages 10
This research paper: This 10 page paper is a comprehensive look at the vacuum cleaner market in the UK and how Dyson was able to penetrate this market, becoming market leader in such as short time. The writer looks at the market as a whole, competitors, market share and strategies and outlines how Dyson were able to succeed by using innovation and the first mover advantage, becoming a dominant market leader and aggressively protecting that position against more established companies such as Hoover and Electrolux. The future is also considered with growth and diversification examined. The bibliography cites 5 sources.
File: TS14_TEdyson1.rtf
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