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Number of Pages 5
This research paper: A 5 page paper identifying some of the questions that a would-be e-business should ask and answer before jumping headlong into e-commerce. Preparing a marketing plan for e-business involves more than only listing how the business will go about marketing its goods and services in the electronic environment. Just as the organizational structure is outlined and discussed in the marketing plan for traditional business, so does the marketing plan for e-business require attention to items specific to the electronic environment. Prior to devising a marketing plan for e-business, it is necessary to identify and answer several questions. The purpose here is to review those questions. Bibliography lists 4 sources.
File: CC6_KSebizPreMktPl.rtf
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