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Number of Pages 5
This research paper: A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. No sources listed.
File: CC6_KSeconPriceWar.rtf
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