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Number of Pages 12
This research paper: An 12 page paper. The catalyst statement for this paper is: Supermarket and shopping mall metaphors for e-commerce are widely used in industrialized countries, such as the United States, the United Kingdom, Australia, and much of Europe. Are these particular metaphors useful and/or appropriate in marginalized and developing nations? What strategies could be used to expand e-commerce in these other nations? The writer begins by explaining that metaphors are culturally-based, therefore, if the inhabitants of a nation have no experience with what the metaphor signifies, they will not understand it. A metaphor that may be more appropriate in many nations is offered and discussed. The writer then reports and discusses the necessary elements to promote e-commerce in any nation and also explains that many developing nations lack the resources to join e-commerce models. Finally, the writer discusses what is needed to expand e-commerce in developing nations. Bibliography lists 19 sources.
File: MM12_PGecmdv.rtf
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