ESSAY ON: Example Report and Recommendations on the Continuation or Replacement of Questionable Ads (Alcohol and Tobacco) in “Living Well” Magazine

Number of Pages 9

This research paper: This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions as well as a list of references. Bibliography lists 6 sources.


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