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Number of Pages 6
This research paper: A 6 page paper evaluating the effectiveness of several websites, ranging from retail book sales to wholesale pharmaceutical services to fast food restaurant information. Each site is assessed on a variety of criteria, all of which relates to the site's effective use of marketing principles. Some of the sites evaluated here are highly effective, and the manner in which they achieve their effectiveness serves to highlight the failings of less useful ones, such as Fruit of the Loom. Each provides example of why website design needs to reflect the business strategies of the company represented. No sources listed.
File: CC6_KSwebReview.rtf
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