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Number of Pages 5
This research paper: This 5 page paper looks at the brand Russian Standard answering a set of quested posed by the student. The reasons for the success of the vodka brand in Russia is assessed. The expansion of the firm, under the same name, into banking services is discussed in the context of brand extensions and the way that the firm may approach the US market is considered. The bibliography cites 2 sources.
File: TS65_TErusstand.doc
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