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Number of Pages 5
This research paper: 5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
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