ESSAY ON: Marketing a Small Up Market Hotel

Number of Pages 5

This research paper: This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a new complimentary market. The bibliography cites 8 sources.


File: TS14_TEhotelmar.rtf


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