ESSAY ON: Marketing a New Smart Car

Number of Pages 10

This research paper: 10This 10 page paper considers how a new car could be launched to compete with the current 'Smart Car'. The paper looks at the way a new company would approach brand and brand positioning. Define the target market and determines the way the market should be approached. The paper then suggests a campaign for the launch and for the maintenance marketing following the launch. The bibliography cites 6 sources.


File: TS14_TEsmarcar.rtf


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