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Number of Pages 5
This research paper: This 5 page paper considers how pricing strategy should be formulated for a new hand held computer. The paper starts with considering different potential pricing strategies, then looks at the elasticity of the product and how the initial pricing may fit in with the overall pricing strategy as well as the rest of the company's marketing mix. The bibliography cites 2 sources.
File: TS14_TEsonicpr.rtf
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