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Number of Pages 14
This research paper: This 14 page paper begins with an outline of some of the approaches used for strategy planning. Next, the writer explains the larger category of resource-based approaches to strategy development, then narrows the discussion to core competencies – who introduced the concept, what they are, how they are developed, and how they are used in the competitive environment. Examples of companies who have used their core competencies to gain a stronghold in the market are offered. a 10-step outline for developing strategy based on core competencies is also provided. Advantages and disadvantages of using this approach are explained. The final discussion involves honing skills for this approach, going from core competencies to core products and some of the problems or challenges surrounding the core competencies approach to strategy planning. Bibliography lists 12 sources.
File: MM12_PGcorecp.rtf
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