ESSAY ON: PORTER, AAKER AND SUCCESSFUL STRATEGIES

Number of Pages 18

This research paper: This 18-page paper is a tutorial that supports the thesis that Michael Porter's strategies of low cost and differentiation are useful for a company's success. In order to support the theory, the paper examines David Aaker's case study about auto manufacturer Saturn Corp. Also discussed is the definition of competitive advantage. Bibliography lists 3 sources.


File: D0_MTporaak.rtf


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