ESSAY ON: Apple Computer Inc.

Number of Pages 18

This research paper: An 18 page paper. Apple Computer changed the way the world looked at computers in the mid-1970s. This paper provides a brief history and overview of the company, Steve Jobs being replaced by John Scully only to have Jobs return to the company in its time of trouble. The computer hardware industry is discussed including the steps a company must take to be successful and the trends. This is followed by a discussion of the competition in the industry. Information technology and its role in product development at Apple Computer is then described and discussed. Apple's newest innovations are discussed as is its recent partnership with Sun and Ericsson. Data included. Bibliography lists 14 sources.


File: MM12_PGmacinf.rtf


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