ESSAY ON: American DTC & European PHEC

Number of Pages 15

This research paper: A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.


File: D0_khdtc2.rtf


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