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Number of Pages 7
This research paper: This 7 page paper looks at the Smart Car; popular in Europe it has faced difficulties in the US market since its launch. Looking at the car and its potential a SWOT analysis is presented in order to consider whether or not this has the potential to be a success in the US. Following the analysis the target market is identified and recommendations are made. The bibliography cites 5 sources.
File: TS14_TEsmartUS.rtf
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