ESSAY ON: Image and Results in the Pharmaceutical Industry

Number of Pages 7

This research paper: A 7 page paper discussing problems in the pharmaceutical industry in the US and its likely outlook for the early part of the new century. There is little new in the pharmaceutical industry in the pattern of long development times, high R&D costs and efforts to recoup costs and generate profits in the relatively short time that the developing company has protected rights to a formula. What is new is the growing complexity of the diseases and conditions now under study and the immense increases in costs over the years. Some point to the fact of 2001’s 4.4 percent growth as a mark of doom, but that likely is not the case. The general economy grew during the same period only by just over 2 percent. Growing at only twice the rate of the national economy generally is not a sign of doom. Bibliography lists 8 sources.


File: CC6_KSmgmtPharmaMkt.rtf


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